How Liberty University Has Generated Millions Through Silver Seat Marketing

  $13.6 Million  

projected revenue from our marketing over the next 4 years 

   34.9 Million    

Views accumulated from videos we have produced from Sept 2023-Sept 2024 

       100+       

Students who are attending Liberty because of our videos

TikTok: from Sept 2023-Sept 2024 from our @lifeasroomies TikTok, organically promoting Liberty University

Views: 17 Million

Likes: 1.8 Million

Profile Views: 469K

Comments: 65K

Shares: 69K

Instagram: from Sept 2023-Sept 2024, we have promoted Liberty University on both our personal accounts as well as official university accounts. 

Personal views: 12.7 Million

Liberty Pages views: 5.2 Million


ROI

Over 100 Liberty freshmen approached us this past month and said they chose this university because of our videos. We have accumulated an email list of 125 people we will be referencing in this case study. There are so many more students, who we have not had the opportunity to talk to, that I am confident chose this university due to our videos.  

$$$ How much is each student worth? 

Liberty Tuition: $23,800

Liberty Housing: $5,306-$9,012 

Dining Plan: $5,200-$5,800

Student Health Fee: $340

If we calculate the average, each student is bringing into the school: $36,799 

If we calculate the 125 students and multiply that by the $36,799 total, then we have brought in $4,599,875

We have helped generate over $4.5 million for Liberty University. 

Scenario for Next 4 Years

If some students move off-campus after their freshman year, we can split the projections on the conservative end:

  • Year 1 (on-campus) and Years 2-4 (off-campus).

  • For example, if a student stays on-campus for one year and moves off-campus for the next three:

    • Year 1: $36,799

    • Years 2-4: 3 * $24,140 = $72,420

    • Total for 4 years (split scenario): $36,799 + $72,420 = $109,219

Multiply this by the known 125 students, this equals $13,652,375 in revenue over the next 4 years

We can also take into consideration:

  • Full 4-Year Enrollment

    • Many students stay all four years, continuing to contribute to tuition and associated costs, including housing, dining plans, and other fees. This long-term enrollment increases the overall revenue generated per student.

  • Indirect Influence on Student Enrollment:

    • Beyond the students we’ve directly engaged with, there are hundreds of others who may have decided to attend Liberty University because of our marketing efforts but never personally reached out to us. Word-of-mouth, social sharing, and the viral nature of our videos have likely influenced many prospective students to choose Liberty without direct interaction. These students further contribute to the university’s revenue and brand growth, amplifying the impact of our content far beyond what can be measured directly.

  • Graduate School Attendance:

    • Liberty’s graduate programs attract many undergraduates to continue their education, further increasing the university’s revenue. Graduate tuition is typically higher, and students may also utilize on-campus housing, adding to the university’s earnings.

    • Graduate Tuition Costs: Depending on the program, this could add thousands more per student over an additional 2-3 years.

  • Alumni Contributions:

    • Graduates often give back through donations, which can be a significant source of revenue for the school over the long term. The relationships cultivated with students during their time at Liberty can turn into lifelong alumni engagement.

  • Economic Boost to Lynchburg:

    • Many students choose to live and work in Lynchburg after graduation, boosting the local economy by:

    • Renting apartments or buying homes.

    • Spending on local businesses (restaurants, entertainment, etc.).

    • Working for local employers, thereby contributing to tax revenue and regional job growth.

  • Liberty’s Brand Reputation:

    • Successful students and graduates enhance Liberty’s reputation, which can attract future students, both at the undergraduate and graduate levels. Your marketing has a multiplier effect, as satisfied students recommend the school to their friends, family, and wider networks.

  • Families and Visitors:

    • Students often bring in family members for visits, events, and graduations, generating additional revenue for both the university and the local economy through hotel stays, dining, and tourism.

These factors contribute not only to Liberty’s direct revenue but also to its long-term sustainability and growth, making marketing efforts an even more critical part of the university’s strategic plan. These points emphasize the broader, lasting economic impact of each student, beyond just their tuition payments.